MOSTOWA 2new logo in the city center
is to create anaw
Everyone who visits Bydgoszcz, Poland, and opens to the atmosphere of this city is positively surprised. Soon Bydgoszcz will have another advantage – in the heart of Old Market new mall, office and retail center called MOSTOWA 2 (BRIDGE STREET 2) is being built. Such an investations, in old center of this 350.000 people city is a big chanallge. Together with TIBIDABO MEDIA we supported investors with our knowledge in the field of visual identity – we designed a logo and a whole corporate identity.
Scope of work
- logo design
- creation of corporate identity book
- creation of multimedia presentation
from concept to satisfaction
We started designing logo from creating several concepts and simple sketches. From those, we chose the most interesting ideas and proceeded to design the logo mark.
DESIGN IS SO SIMPLE, THAT'S WHY IT IS SO COMPLICATED.
- Paul Rand
manual of visual identity
Next task which we faced was to develop a book of visual identity.
The content of book defining corporate identity dependents on customer requirements. However, such a guidelines should always include description of the basic elements and parameters – the proportions of the logo, font family and colors.
Colour was based on approved color of the facade of the building. We also designed key visual.
In addition, in the book of corporate identity we described usage of the logo on a number of surfaces like images, business cards, CD, paper file, shirt or car.