BUTOTEKA.com
online store with english style
BRAVERY
online store, which was born from the dreams
A couple of Poles living in London came up with an interesting idea – they joined their rich experiance in the british footwear industry and inspiration by London's fashion style into online store with shoes.
Thanks to this desire of fulfilling their dreams, they moved to Poland, to Krakow, and established BUTOTEKA – online shop with London style.
Scope of work
- logo design
- Design visual identity elements
- design and implementation of an online store
- strategy and execution of online advertising campaigns
- photographic sessions of part of the products
Soon online!
BRANDING
building a visual identity of a company
The image of the company excelled in certain fashion climates from the heart of Eangland. London shoe manufacturer, whose distributor in Poland is Butoteka, was identified with the innovative and pioneering resurrection of vintage style.
We started the task with creating the brand's visual identity – logo design was the first stage of the work. Next, the branding materials were designed. At the same time we started designing the online store.
ONLINE SHOP
design and implementation without compromise
The priority was to design a web store where customers could do the shopping without dispendable paperwork – smoothly and with pleasure. And regardless of the device – on laptop, tablet or smartphone.
WHAT SEPARATES DESIGN FROM ART IS THAT DESIGN IS MEANT TO BE... FUNCTIONAL!
- Cameron Moll
FUNCTIONALITY
user-friendly solutions
Very strong emphasis in the design of the online store was located at the site functionality. It allows customers to make purchases without undue annoyance.
59%
MORE THAN 59% OF CUSTOMERS OF ONLINE SHOPS LEAVE CARTS DURING THE FINALIZING THIER ORDER.
There are few reasons of such a behavior. One of them is the complicated process of finalizing the purchase. Functional user-friendly solution oriented on users behavior can help tackle the problem.
PEOPLE IGNORE DESIGN THAT IGNORES PEOPLE.
- Frank Chimero
To this day, the store owners receive flattering emails from customers about the process of making purchases.
ADVERTISIGN CAMPAIGNS
advertising is a laverage of the trade
MARKETING WITHOUT DESIGN IS LIFELESS, AND DESIGN WITHOUT MARKETING IS MUTE.
- Von R. Glitschka
We realized with Butoteka several online advertising campaigns. We designed the banners that were desplayed on fashion, art and citylife blogs.
